Brand Kit
Everything you need to represent the Home Stories brand consistently across all touchpoints.
Identity
Logos
Use the appropriate logo variation depending on background color and layout context. Always maintain clear space around the logo.
Horizontal — Dark
For light backgrounds
Horizontal — White
For dark backgrounds
Horizontal — Navy
Alternate color variant
Stacked — White
For dark backgrounds, compact layout
Stacked — Navy
Alternate color, compact layout
Tidal Ink Voice Orb
The still identity for the Home Stories voice assistant. Its flowing slate watercolor, warm ivory light, and restrained rust accent bring the brand palette to life without relying on a person or property image.
- Use for
- Voice-assistant entry points, static previews, and reduced-motion experiences.
- Background
- Keep the PNG transparent and place it on an uncluttered field with clear edge contrast.
- Preserve
- Do not crop, recolor, rotate, add a border, or mask the orb into another shape.
Transparent PNG · 1254 × 1254
Palette
Brand Colors
Our color palette draws inspiration from luxury publications — warm, sophisticated, and high-contrast for readability. Click any swatch to copy the hex value.
Typography
Typefaces
Our typography system pairs a refined serif with a clean sans-serif for a publication-quality reading experience.
Headlines
Aa
Playfair Display
Used for all headings (h1–h6), hero text, and display typography. Conveys elegance and editorial authority.
Regular 400 — The quick brown fox
Medium 500 — The quick brown fox
SemiBold 600 — The quick brown fox
Bold 700 — The quick brown fox
Body Text
Aa
Plus Jakarta Sans
Used for body copy, UI elements, navigation, and all non-heading text. Clean and highly legible.
Light 300 — The quick brown fox
Regular 400 — The quick brown fox
Medium 500 — The quick brown fox
SemiBold 600 — The quick brown fox
Bold 700 — The quick brown fox
For Google Docs & Slides
Using Brand Fonts in Google Workspace
Google Docs and Google Slides include both Playfair Display and Fira Sans in their font libraries. Use these typefaces to maintain brand consistency in documents and presentations.
Playfair Display
- —Use for titles, headings, and section headers
- —Available in the Google Fonts menu under "More fonts"
- —Recommended weights: Regular and Bold
Fira Sans
- —Use for body text, bullet points, and captions
- —Available in the Google Fonts menu under "More fonts"
- —Recommended weights: Light, Regular, and Medium
How to add fonts: In Google Docs or Slides, click the font dropdown → "More fonts" → search for "Playfair Display" or "Fira Sans" → click to add them to your font list.
Resources
Downloads & Links
Access brand assets and materials for presentations and marketing.